David Ogilvy
Ad Man Classics
Claude Spoken Here. Also Ogilvy. Caples. And Collier.
One sentence Adman
“We sell - or else.”
- David Ogilvy, Confessions of an Advertising Man p.20
One sentence Adman
“Clear thinking becomes clear writing; one can’t exist without the other.”
- William Zinsser, On Writing Well, p 8.
One sentence Adman
“One must be able to express himself briefly, clearly and convincingly, just as a salesman must”
— Claude Hopkins, Scientific Advertising, p.10
“A Year in Marginalia” by Sam Anderson
The writing I enjoy doing most, every year, is marginalia: spontaneous bursts of pure, private response to whatever book happens to be in front of me. It’s the most intimate, complete, and honest form of criticism possible — not the big wide-angle aerial shot you get from an official review essay, but a moment-by-moment record of what a book actually feels like to the actively reading brain. Here are some snapshots, month by month, of my marginalia from 2010.This is the best “Year of Reading” list I’ve seen yet. Sam has an awesome Twitter where he tweets the best sentence he reads every day: @shamblanderson
(via austinkleon)
Confessions of an Advertising Man - by David Ogilvy
What I loved about this book was Ogilvy studied human experience.
He did this through great research. From that he created his famous “How To’s” and rules of advertising. Most important. He did something with that knowledge by applying it to real advertising problems.
With great success.
Make sure you see my notes below.
My notes on “Confessions of an Advertising Man” by David Ogilvy
My index review of The King Of Madison Avenue: David Ogilvy and the making of modern advertising - by Kenneth Roman
The Robert Collier Letter Book - By Robert Collier
Real examples of successful direct mail sales letters complete with detailed results, analysis and commentary from Robert Collier. Any copywriter, marketer or business man who wants to improve his results should follow Colliers recommendation to stir and arouse your readers emotions to get them to take action.
Products and reasons for buying may vary, human nature remains much the same;…but the one essential without which success is impossible in selling, by mail or selling in person, is a thorough understanding of human reactions.
