Imagine our social networks had been created in the 50’s…
Well I suppose if that was the case and the internet existed in the 50’s my nan wouldn’t think my ipad is a chopping board and wouldn’t jump to go and open her door every time I receive a text…
BUT I do like the idea and the style of those vintage ads which were created by Rodolfo Sampaio and Marco Martins of Brazil’s Moma Propaganda agency for the MaxiMidia Seminars, with the tagline ‘Everything Moves Fast. Update’.
Posted by karine
Nobody, should be allowed to have anything to do with direct response advertising until he has read this blog everyday. Join this modern day adman as he blogs the advertising classics.
Selling Habits
Driving to the office this morning I heard this NPR story about a new book. The Power of Habit: Why We Do What We Do in Life and Business, Charles Duhigg.
He mentions in the interview our old friend Claude Hopkins.
“Claude C. Hopkins had made his name creating habits around products and making them famous,” Duhigg says. “He had these two simple rules: make a product into a daily habit — find some simple cue, something that’s going to trigger the consumer — and second of all, you have to give them the reward. … He intuited [the habit loop] years before laboratories had proven that it exists.”
Dear Reader
I hope all is well. It’s been awhile since we’ve talked. H.f. is gettin back in the saddle.
Warmest regards.
H.f.
David Ogilvy
One sentence Adman
“We sell - or else.”
- David Ogilvy, Confessions of an Advertising Man p.20
One sentence Adman
“Clear thinking becomes clear writing; one can’t exist without the other.”
- William Zinsser, On Writing Well, p 8.
One sentence Adman
“One must be able to express himself briefly, clearly and convincingly, just as a salesman must”
— Claude Hopkins, Scientific Advertising, p.10
“A Year in Marginalia” by Sam Anderson
The writing I enjoy doing most, every year, is marginalia: spontaneous bursts of pure, private response to whatever book happens to be in front of me. It’s the most intimate, complete, and honest form of criticism possible — not the big wide-angle aerial shot you get from an official review essay, but a moment-by-moment record of what a book actually feels like to the actively reading brain. Here are some snapshots, month by month, of my marginalia from 2010.This is the best “Year of Reading” list I’ve seen yet. Sam has an awesome Twitter where he tweets the best sentence he reads every day: @shamblanderson
Confessions of an Advertising Man - by David Ogilvy
What I loved about this book was Ogilvy studied human experience.
He did this through great research. From that he created his famous “How To’s” and rules of advertising. Most important. He did something with that knowledge by applying it to real advertising problems.
With great success.
Make sure you see my notes below.
My notes on “Confessions of an Advertising Man” by David Ogilvy
