February 2011
1 post
December 2010
4 posts
One sentence Adman
“We sell - or else.”
- David Ogilvy, Confessions of an Advertising Man p.20
One sentence Adman
“Clear thinking becomes clear writing; one can’t exist without the other.”
- William Zinsser, On Writing Well, p 8.
One sentence Adman
“One must be able to express himself briefly, clearly and convincingly, just as a salesman must”
— Claude Hopkins, Scientific Advertising, p.10
November 2010
3 posts
Confessions of an Advertising Man - by David...
What I loved about this book was Ogilvy studied human experience.
He did this through great research. From that he created his famous “How To’s” and rules of advertising. Most important. He did something with that knowledge by applying it to real advertising problems.
With great success.
Make sure you see my notes below.
October 2010
2 posts
The Robert Collier Letter Book - By Robert Collier
Real examples of successful direct mail sales letters complete with detailed results, analysis and commentary from Robert Collier. Any copywriter, marketer or business man who wants to improve his results should follow Colliers recommendation to stir and arouse your readers emotions to get them to take action.
“Products and reasons for buying may vary, human nature remains much the...”
– The Robert Collier Letter Book by Robert Collier
March 2010
2 posts
“I’ll tell you what I think the thing that made Ogilvy different from most other...”
– From Lawrence Bernstein “Interview with Former Ogilvy & Mather CEO, Ken Roman”
My Life In Advertising by Claude Hopkins.
Index Card Summary:
Claude Hopkins had a fundamental understanding of people, how they liked to be spoken to, WHAT captured their attention and what appeals made them buy.
His practical business story demonstrates successful and unsuccessful advertising principles through detailed case studies.
Much MORE than a book about advertising. It will help every person, beginner to pro find a...
February 2010
14 posts
Rolex's Great Offer
If you think the economy is tough today? Then you need to read this story.
Imagine you’re a Swiss watch maker during WWII. Watch sales have tanked because of war. Germany and the axis powers have competely cut you off from reaching your best customers.
Well, Hans Wilsdorf, founder of Rolex Watch Compay, decided business as usual would not work. Some may have heard marketing legend Gary...
“We go with the crowd. So the most effective thing I have ever found in...”
– My Life in Advertising. pg. 119. Claude C. Hopkins. NOTE: Make sure to watch the video below.
Rolex's Remarkable Marketing Plan
I’m in a hurry today. So this will be short.
My guess is many haven’t heard of Hans Wilsdorf, nor many consider him an adman classic.
Well, my marketing friends…even Mr. Claude Hopkins would have been proud of Hans Wilsdorf, founder of the Rolex Watch Company, and his incredible offer to POW’s during WWII.
You MUST take a look at the letter i posted below. Also, make...
Claude Hopkins Apple Pie Secret
The right marketing appeal can make all the difference between winning and losing.
Often, what you think will win, ends up losing. But something you never considered, ends up winning.
Here’s how Claude learned a unique lesson about pie and human nature.
At the end of Chapter 3 in My Life in Advertising, Claude Hopkins described how he was hired by Mr. M. R. Bissell, president of the...
“…instead of reading maybe 100 books…what I think I should have done...”
– Copywriter Gary Bencivenga, from an interview with Clayton Makepeace, regarding a converstion he had with copywriter David Deutsch.
My Life in Advertising - notes fr. Ch. 4 & 5
Here are the condensed notes:
Ch 4. How I got my start in advertising.
met and talked to bissell. worked til 2am back at 8am.tremendous worker.
early stage cant judge by results. the real men judge by our love of work
p41. Feb 18____ started work at Bissell carpet sweeper co.
learned the expense side (bookkeeper) vs profit side.
john e powers - adv writer for John Wanamaker.told truth. in a...
Ladies & Gentlemen..Step right up!
“Come on over, folks. I’m going to show you the most amazing slicing machine you have ever seen in your life”
So what does a street pitchman have to do with Claude Hopkins? I’ll get to that in minute.
I am now through Chapter 3 of Claude Hopkins classic tome “My Life in Advertising”.
Yesterday, I posted what i called my “my index card summary”. ...
My Life in Advertising - notes fr. Ch. 2 & 3
condensed notes:
Ch. 2 - Lessons in adv and selling
vinegar bitters. peoples feelings and preconceptions to products. ex. medicine must be horrible to be effective. cure worse than the disease.
compare results. 1st experience wi traced results
silver polish. sold 1 in 10 by merely talking. but if demonstrate nearly all bought. samples.
use of samples. selling without hard.
street fakers....
My Life in Advertising - notes fr. preface & Ch. 1
My Life in Advertising
by Claude Hopkins
Forward
most concentrated wealth of useful discoveries.
before your eyes. adv life is lived., all that went to make successful, lessons taught as they were learned.
expierience.
hopelessly out of date and amazingly current. <definately> guidelines important.
short. simple. to the point.
adverising pioneer. fixed principles. fundamentals.
...
How to get to the core of these 7 advertising...
The idea of this website is simple.
To read the advertising classics. To dig up the fundamental core ideas and apply them to my current business. Your invited to join me. Even encouraged to join along.
I would love to have you along, but i must admit the process is going to be a bit messy. Possibly tedious. And to to some…downright boring.
Here’s how it will work.
Read for 30...