December 2010
4 posts
One sentence Adman
“We sell - or else.”
- David Ogilvy, Confessions of an Advertising Man p.20
One sentence Adman
“Clear thinking becomes clear writing; one can’t exist without the other.”
- William Zinsser, On Writing Well, p 8.
One sentence Adman
“One must be able to express himself briefly, clearly and convincingly, just as a salesman must”
— Claude Hopkins, Scientific Advertising, p.10
