How to get to the core of these 7 advertising classics
The idea of this website is simple.
To read the advertising classics. To dig up the fundamental core ideas and apply them to my current business. Your invited to join me. Even encouraged to join along.
I would love to have you along, but i must admit the process is going to be a bit messy. Possibly tedious. And to to some…downright boring.
Here’s how it will work.
- Read for 30 minutes.
- Take a 10 minute break.
- Underline and mark up to get the “precise vocabulary” of the author
- Write up my condensed notes and write a tiny summary. Similar to this guy.
So check back here often. We’ll be starting off with Claude Hopkins “My Life In Advertising”.
See you soon.
J.D.
