…instead of reading maybe 100 books…what I think I should have done with much of my learning time is read 10 great books 10 times each.” I thought that was a very trenchant observation because books by Caples and Ogilvy and Claude Hopkins, those are the ones you really need to read more than anybody else
Copywriter Gary Bencivenga, from an interview with Clayton Makepeace, regarding a converstion he had with copywriter David Deutsch.
