Rolex’s Remarkable Marketing Plan
I’m in a hurry today. So this will be short.
My guess is many haven’t heard of Hans Wilsdorf, nor many consider him an adman classic.
Well, my marketing friends…even Mr. Claude Hopkins would have been proud of Hans Wilsdorf, founder of the Rolex Watch Company, and his incredible offer to POW’s during WWII.
You MUST take a look at the letter i posted below. Also, make sure to click through to the link Letters of Note.
