Confessions of a direct response ad man

I’ll tell you what I think the thing that made Ogilvy different from most other people is that he never stopped learning….he learned all his life…

He would interrogate, people would say, I had dinner with David the other night and I sat next to him, and at the end of dinner he knew more about me than my mother does. He would ask questions. Tell me about this. Tell me about that. He read. He read about famous people and how they succeeded. He would seek out important people.